教程 搜索 / 技巧与窍门 / 写出更好的提示词
📝 文字 ● 初级 更新于 2026-05-13

写出更好的提示词

五种经过验证的提示词模式,让你每次都能在第一次尝试时就产出精致、可上线的成果。

为什么提示词质量很重要

好的提示词 = 更好的结果。模糊的请求只会得到泛泛的输出;具体的请求才能获得量身定制、专业精良的设计。

五要素提示词公式

优秀的提示词包含以下五个要素:

1

做什么(交付物)

示例:"Build a landing page" | "Create a pitch deck" | "Design a dashboard"

明确最终产品是什么。不要说"做点酷炫的东西",而要说"构建一个专业的 SaaS 落地页"。

2

为谁做(受众/背景)

示例:"for a B2B healthcare SaaS" | "for a luxury brand" | "for indie developers"

背景决定设计取向。面向投资人的演示文稿和面向客户的截然不同。

3

包含什么(板块/结构)

示例:"Include: hero section with headline + CTA, features grid (3 columns, 6 features), testimonials carousel, pricing table, footer."

列出你需要的每个板块。这样可以避免歧义,确保需求被完整实现。

4

什么风格(视觉调性)

示例:"Modern, minimalist dark theme with accent color blue" | "Professional corporate design" | "Playful, colorful, trendy"

描述视觉氛围。有参考案例时不妨直接引用("类似 Stripe 官网的风格"或"借鉴 Apple 的设计语言")。

5

什么格式(技术要求)

示例:"Single HTML file" | "Responsive on mobile" | "Use Chart.js for data visualization" | "Production-ready"

明确技术约束:单文件、响应式、使用哪些框架或特定库。

示例:构建一个落地页

模糊提示词(❌):

"Make a landing page for a tech company"

优质提示词(✅):

"Build a landing page for an AI-powered SaaS tool for small businesses. Include: 1) Hero section with headline 'Automate Your Sales' + CTA button 'Start Free Trial'; 2) 3-column features grid highlighting: Time-saving, Easy setup, 24/7 Support; 3) Pricing table comparing Starter, Pro, Enterprise; 4) Testimonials from 3 customers; 5) Footer with links. Modern, clean design with dark blue as accent. Single HTML file, responsive on mobile and desktop."

模式一:规格说明模板

适用于任何项目的通用结构:

[DELIVERABLE] for [AUDIENCE]. Include: [SECTIONS]. Style: [TONE]. Technical: [FORMAT].

示例:"Pitch deck for a seed-stage AI startup pitching to VCs. 6 slides covering: Problem, Solution, Market, Business Model, Team, Ask. Professional, investor-ready design. Dark theme with accent color. Export as PowerPoint."

模式二:参考案例法

拿 AI 熟悉的设计做对比参照:

"Build a landing page similar to Stripe's website: clean, minimal, lots of white space, professional sans-serif font. Include hero section, feature cards, CTA, and testimonials."

好用的参考对象:Stripe、Notion、Figma、Vercel、Slack、Apple——这些都是设计优秀、易于描述和模仿的网站。

模式三:逐节详细拆解

为每个板块列出具体内容:

Build a homepage with: Section 1 (Hero): Large heading "Welcome", paragraph, hero image. Section 2 (Features): 3 columns, each with icon + title + description. Section 3 (CTA): "Ready to start?" + button. Footer: Copyright + links.

模式四:设计约束法

加入能提升质量的约束条件:

"Build a SaaS dashboard. Design constraints: single accent color (blue), max 2 typefaces, use semantic HTML, follow WCAG accessibility guidelines."

常用约束:单一强调色、最多 3 种字体、移动优先、不用图片(纯 CSS)、无障碍可访问、性能优化。

模式五:受众指令法

明确说明谁会看到这个内容:

"Build a pitch deck for investor meetings. Content should be: credible data, clear narrative, visual hierarchy favoring headlines. Exclude jargon. Every slide must be understandable at a glance."

反模式(应避免)

❌ 模糊:"Make it look good"

✅ 清晰:"Use a professional, minimal design with ample white space"

❌ 开放式:"Design a website for a startup"

✅ 具体:"Design a landing page for a mobile app that helps remote teams schedule meetings"

❌ 犹豫不决:"Maybe include some testimonials?"

✅ 果断明确:"Include testimonials from 4 happy customers with photos, quotes, and titles"

提示词小贴士:如果第一次的结果不够理想,不必从头开始。使用"Continue"来迭代优化:"Make the colors warmer"或"Add more padding between sections"。每次跟进的成本都更低,效果也会不断累积。

提示词自查清单

点击"发送"之前,确认你的提示词包含:

快速提升技巧

这些小改动往往能显著改善效果: